SEO stands for Search Engine Optimisation and is an activity that attempts to improve number of visitors to your website through placing your website at the top of Google, Yahoo, or other search engines.



It is all about getting attention and it is not always simple. If you are a dentist and there is 10 000 optimised dentist websites ranking for similar, or the same key words in your area, it will be extremely challenging to get you in the front of the queue. Challenging but not impossible. Google, Yahoo, and other search engines are using complex algorithms to determine which pages and in what order to show them in search results. To maximise chances of your page to be ranked well and be found by a relevant user, your website will need to be Search Engine Optimised by a number of SEO practices and techniques.



No one knows exactly how much weight search engines give to each of the SEO factors. We know that some of these factors are more significant than others, but we also know for certain, that they are all very important when it comes to  maximising your website chances to rank well in a competitive world. This is just basic outline of much more complicated process that will help your business or other website stand out from the crowd.



This factor is considered to play a big role in search rankings. In search engine optimisation (SEO), Unique Content simply means content that is original and not duplicated anywhere else. Don’t even think of copying and pasting text from another website. Google algorithms will find you straight away and will penalize your website for posting duplicate content.



Building external “backlinks” is one of the most important factors in helping your website to rank higher on google pages. For this reason we will mention it outside of its “OFF PAGE SEO” paragraph. It simply is a link that your website gets from another website. Backlinks to your website can work magic, but they will need to be relevant and from quality sites. If your site is about “building services” and you receive a backlink from “fitness website”, it won’t work this magic. Back linking should also be natural, so if you think of buying them, think twice. You will have to know what you are doing or otherwise your website ranking can get into big trouble.



On page SEO refers to both the content and HTML source code. Some of the factors that On-page SEO will include are: the quality of your code – text content manipulation (keywords), web design and user-friendliness of your site, title tags, meta descriptions, site crawling, internal linking and more.



Off-page search engine optimisation refers to various activities you can perform outside the boundaries of your website. One of them is external backlinks building that we talked about earlier. Social Media Marketing (Facebook, Twitter, Instagram, Google+, etc.) social bookmarking, writing guest posts, claiming your Google Places for Business page… all these things are part of OFF PAGE SEO. If you take time to grow your audience on Google+ and other social media, it will simply give you a chance to increase: website traffic, number of authoritative backlinks to a your pages, average time spent on site and your brand recognition.



Arguably choosing domain name with relevant key words does not have as much impact as it used to. In light of recent Google updates keyword domain is no longer as helpful as it once was. But having less impact than it used to have does not mean that it is not helpful. For example, if you run a floor sanding business and the domain “” is up for grabs, believe me, don’t think twice. Take it.



Domain age is a very significant factor in determining Google rankings. Newly discovered websites are significantly devalued for the first few months. The longer your website exists the better chances for higher ranking.



Website can be hacked at any time. When your website gets hacked, it can impact traffic, kill conversations, and harm your brand – all of these things can impact search engine rankings. Open Whois Privacy policy used to be considered a great way to build trust. The truth is, making your domain private might be a way to prevent your site from getting hacked. Google also gives a slight ranking boost to pages that have a secure SSL. SSL (Secure Sockets Layer) is the security technology which ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is often used by business websites dealing with online transactions. However this option is not necessarily and does not make sense for every website. Unless there is a legit security reason, such as if your website deals with credit card payments. Web monitoring, back ups and many other factors are also a part of SEO puzzle.



“Poor performing website makes a poor user experience, and sites with poor user experiences deserve less promotion in search results”. In 2010, Google announced that website speed will have an impact on search ranking. They also indicated that slow-performing mobile sites will also be penalized. The exact definition of “site speed” still remains open to speculation. However web page loading more than 3 seconds will probably encourage a user to hit this back button.



It all comes to traffic. This is something that probably motivated you to read about all of these boring things. All the above factors we talked about are important in increasing the number of visitors to your website. But traffic itself will also increase your rankings in search engines. Without traffic the usage data would not exist, meaning traffic does count. It is also important for your visitors to engage with your website, and not run away from it straight away. Bounce rate and time on site will have some small effect on your SEO too. If you think of paying for Google AdWords to increase your natural website ranking through higher traffic, it rather will not work. AdWords and Organic (Natural) search results are two different channels and are controlled by different set of algorithms.

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  • Elisa

    Rattling nice pattern and good content material, nothing at all else we require :D.

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